How To Name Your Real Estate Blog

This post is for agents thinking about starting a blog. The first item of blog business is choosing a name. We suggest you consider incorporating the keywords “Real Estate“, as well as your local market, eg: New York Real Estate Blog. Here’s one reason why. The coveted keywords “real estate” are normally not within reach on Google. But they are DEFINITELY within reach on Technorati, which is currently the #1 Indexer of Blogs.

I typed in a search for “real estate” in the “blog directory” and here were the results, sorted by authority. Of the 874 blogs about real estate, Sellsius° was number 2 and Rain City Guide was number 3. Neither of us have the ranking or traffic of Curbed, yet we both are at the top of page 1. Why? Because we use “real estate” in our blog title. Other familiar blogs on page 1 include: Pat Kitano’s Transparent Real Estate, Joel Burslem’s The Future of Real Estate Marketing and Real Estate Investing for Real by Bigger Pockets. Just something to think about.